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(About) Ines Varga
Lisbon · independent since 2015
INES_PORTRAIT.JPG — 380 × 500
One colour, one idea, done properly.
I’m Ines, a brand and graphic designer in Lisbon. I make identities, campaigns and packaging for fashion, beauty and culture brands that want to be noticed.
Before going independent I spent five years at studios in London and Porto. Now I work alone, with a small crew of photographers, stylists and developers I trust, and I keep the number of projects small so each one gets full attention.
Every brand starts with one colour. If the colour is right, the rest of the system has something to fight for.
(Process) Four steps, about eight weeks
01
Listen
A call and a short questionnaire about who the brand is for and what it has to beat.
02
Pick the colour
One colour is chosen before anything is drawn. Everything else is built to make it louder.
03
Build the system
Wordmark, type, layouts and photography direction, tested on real things: posters, boxes, screens.
04
Launch
Files, a short brand book and a Framer site you can edit yourself.
(Clients) Selected
01
Volta Sportswear
02
Mira Atelier
03
Halcyon Eyewear
04
Ofício Magazine
05
Rosa Bloom Beauty
06
Blue Hour Studio
(Recognition)
2026
Type Directors Club — certificate of excellence
2025
European Design Awards — packaging, silver
2025
Brand New — noted, Mira Atelier
2024
Lisbon Design Week — speaker
STUDIO_SET_02.JPG — on set for Mira Atelier
Have a brand in mind?
Menu
(About) Ines Varga
Lisbon · independent since 2015
INES_PORTRAIT.JPG — 380 × 500
One colour, one idea, done properly.
I’m Ines, a brand and graphic designer in Lisbon. I make identities, campaigns and packaging for fashion, beauty and culture brands that want to be noticed.
Before going independent I spent five years at studios in London and Porto. Now I work alone, with a small crew of photographers, stylists and developers I trust, and I keep the number of projects small so each one gets full attention.
Every brand starts with one colour. If the colour is right, the rest of the system has something to fight for.
(Process) Four steps, about eight weeks
01
Listen
A call and a short questionnaire about who the brand is for and what it has to beat.
02
Pick the colour
One colour is chosen before anything is drawn. Everything else is built to make it louder.
03
Build the system
Wordmark, type, layouts and photography direction, tested on real things: posters, boxes, screens.
04
Launch
Files, a short brand book and a Framer site you can edit yourself.
(Clients) Selected
01
Volta Sportswear
02
Mira Atelier
03
Halcyon Eyewear
04
Ofício Magazine
05
Rosa Bloom Beauty
06
Blue Hour Studio
(Recognition)
2026
Type Directors Club — certificate of excellence
2025
European Design Awards — packaging, silver
2025
Brand New — noted, Mira Atelier
2024
Lisbon Design Week — speaker
STUDIO_SET_02.JPG — on set for Mira Atelier
Have a brand in mind?
Menu
(About) Ines Varga
Lisbon · independent since 2015
INES_PORTRAIT.JPG — 380 × 500
One colour, one idea, done properly.
I’m Ines, a brand and graphic designer in Lisbon. I make identities, campaigns and packaging for fashion, beauty and culture brands that want to be noticed.
Before going independent I spent five years at studios in London and Porto. Now I work alone, with a small crew of photographers, stylists and developers I trust, and I keep the number of projects small so each one gets full attention.
Every brand starts with one colour. If the colour is right, the rest of the system has something to fight for.
(Process) Four steps, about eight weeks
01
Listen
A call and a short questionnaire about who the brand is for and what it has to beat.
02
Pick the colour
One colour is chosen before anything is drawn. Everything else is built to make it louder.
03
Build the system
Wordmark, type, layouts and photography direction, tested on real things: posters, boxes, screens.
04
Launch
Files, a short brand book and a Framer site you can edit yourself.
(Clients) Selected
01
Volta Sportswear
02
Mira Atelier
03
Halcyon Eyewear
04
Ofício Magazine
05
Rosa Bloom Beauty
06
Blue Hour Studio
(Recognition)
2026
Type Directors Club — certificate of excellence
2025
European Design Awards — packaging, silver
2025
Brand New — noted, Mira Atelier
2024
Lisbon Design Week — speaker
STUDIO_SET_02.JPG — on set for Mira Atelier