Menu
Campaign
Halcyon Eyewear
Launch campaign for an independent eyewear brand. Every frame is shot on a single flat colour.
Client
Halcyon
Year
2025
Role
Campaign, art direction
Category
Campaign
(Story)
The project’s colour
The brief
Halcyon asked for something you notice from across the street. We started with one colour and let everything else follow from it.
What we made
Campaign, art direction. Type, layouts and photography were planned together, so every piece looks like part of one system.
The result shipped in 2025 across print, social and the web.
Halcyon Eyewear_01.jpg
Halcyon Eyewear_02.jpg
Halcyon Eyewear_03.jpg
Halcyon Eyewear_04.jpg
Halcyon Eyewear_05.jpg
Menu
Campaign
Halcyon Eyewear
Launch campaign for an independent eyewear brand. Every frame is shot on a single flat colour.
Client
Halcyon
Year
2025
Role
Campaign, art direction
Category
Campaign
(Story)
The project’s colour
The brief
Halcyon asked for something you notice from across the street. We started with one colour and let everything else follow from it.
What we made
Campaign, art direction. Type, layouts and photography were planned together, so every piece looks like part of one system.
The result shipped in 2025 across print, social and the web.
Halcyon Eyewear_01.jpg
Halcyon Eyewear_02.jpg
Halcyon Eyewear_03.jpg
Halcyon Eyewear_04.jpg
Halcyon Eyewear_05.jpg
Menu
Campaign
Halcyon Eyewear
Launch campaign for an independent eyewear brand. Every frame is shot on a single flat colour.
Client
Halcyon
Year
2025
Role
Campaign, art direction
Category
Campaign
(Story)
The project’s colour
The brief
Halcyon asked for something you notice from across the street. We started with one colour and let everything else follow from it.
What we made
Campaign, art direction. Type, layouts and photography were planned together, so every piece looks like part of one system.
The result shipped in 2025 across print, social and the web.
Halcyon Eyewear_01.jpg
Halcyon Eyewear_02.jpg
Halcyon Eyewear_03.jpg
Halcyon Eyewear_04.jpg
Halcyon Eyewear_05.jpg